Friday, March 6, 2009

Kids Consuming: Hannah Montana and Disney 's Strategies

'The More Factor,' Kids Spending: Big and Getting Bigger: Results Navigation: Format and Delivery Options, Portable Digital Devices and Hannah Montana and Miley Cyrus: A Tale of Two tweens: Miley Cyrus with her father... are going to be used to analyze children marketing, children spending, and the historic background of independence of children in President Hoover's policies in the 1920s. Children-friendly marketing and their strategies, the mass of children's response and the effect for the children's future, and the expectations of the American society will be interesting to research. I am going to focus my concentration on Hannah Montana who is a popular icon for children and gather more information on her and how the marketing companies use her to reach out to the children and how it affects the popular culture.

- Nam

 Word Count: 132

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